As part of our long-term plan to rediscover and reinvent the original spirit of Centre Point, we’re proud to announce a creative collaboration with leading print designers, Eley Kishimoto. The world-renowned fashion and design company has graced catwalks with the likes of Louis Vitton and Alexander McQueen, but now they are putting their creative flair towards capturing the spirit of Centre Point and bringing it to life in new ways.
With the London Design Festival under way – a celebration of commercially-minded creativity across the capital – it seems a good time to look back at the visual culture of the 1960s. This was a time when sophisticated branding was suddenly everywhere: posters, packaging, glossy new magazines, and on the colour televisions that became a fixture in people’s living rooms.
The three-metre neon letters at the top of Centre Point must constitute one of the most frequently read pieces of text in London, visible day and night for miles around.
We asked typographer Bruno Maag of Dalton Maag to examine the lettering from a professional point of view. Here, he gives us his thinking on the choice of type and what it adds to the building.
Modular geometric sections, innovative use of new materials, a futuristic vision rooted in natural forms… all the features that define Centre Point are equally visible in the consumer product designs of the age.